BRUNMARK Inc. - Multi-Channel Campaign Performance Review
H1 2026 · Google Ads, Meta Ads, LinkedIn Ads, Email, Organic Search, Direct & Referral · Confidential
Executive summary
A strong, plan-beating half
BRUNMARK Inc.'s H1 2026 multi-channel programme delivered €6,4M in revenue against a €6,0M plan - a 6,7% beat - on €1,70M spend, at a blended 3,8x ROAS (versus a 3,3x target) and 37.000 conversions at a €45,95 CPA. Email is the standout channel at 13,9x ROAS on just €101K spend, while Brazil (0,6x ROAS) is the one market below break-even and the most urgent remediation priority.
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Key metrics
H1 2026 at a glance
Your brandLogo, colours & agency name are yours - branded MARLQUIST.
Channel breakdown
Where the spend went (paid channels)
Google Ads€648K3,0x ROAS
Meta Ads€506K2,3x ROAS
LinkedIn Ads€445K2,6x ROAS
Email€101K13,9x ROAS
Email punches far above its budget weight; the three big paid channels carry the volume but sit near the 2,3-3,0x line. Organic, Direct & Referral added €768K revenue at zero media cost.
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Recommendations
What to do next
1Pause Brazil to a €20-30K test and reallocate to Germany & Australia
Brazil is below break-even at 0,6x ROAS (a net loss of ~€76K); shifting ~€170-180K to Germany (6,6x) and Australia (4,9x) is projected to add ~€840-880K in revenue.
2Scale the Email programme (+€50-100K)
At 13,9x ROAS on just €101K, Email is the most efficient channel and clearly under-invested - add segmentation, automation & lifecycle flows.
3Audit Awareness - Always-On before renewing budget
The weakest campaign at 1,8x ROAS and €114,86 CPA on €425K; reallocating €150K to Webinar Series (5,9x) and Free Trial Push (4,8x) is projected to add ~€720-885K.
PrioritisedRecommendations are ranked by expected impact, with the reasoning shown.