Question 1

What is REPORTIFUL?

Accepted Answer

REPORTIFUL is your campaign analyst in a box. You get insights and actionable recommendations - within minutes. REPORTIFUL writes the report your client and management actually reads. Upload an Excel or CSV file exported from any tool (GA4, HubSpot, Meta Ads, Mailchimp, LinkedIn, Looker Studio, or your own spreadsheet) and it pairs an expert marketing-analytics knowledge base with AI to analyse the numbers, write the narrative behind them, and recommend what to do next - a branded, client-ready report (Word, PowerPoint or PDF) in minutes. It is browser-based, no installation required, and offered exclusively to businesses (B2B).

Question 2

Who is behind REPORTIFUL?

Accepted Answer

REPORTIFUL is built by Marketing Surfer GmbH, a German company founded by Christian Bock - a marketing leader with more than 20 years of running international marketing organizations, with teams across Japan, Europe and North America and campaigns in over 30 countries. REPORTIFUL was born from that experience: teams everywhere losing hours turning campaign exports into client-ready reports. It is developed and hosted in Germany (EU) and GDPR-compliant. You can find Christian Bock on LinkedIn, or visit marketingsurfer.com.

Question 3

How does REPORTIFUL work?

Accepted Answer

Three steps. First, upload your marketing data file (XLSX, XLS, CSV, or TSV). Second, pick a report type (Monthly Performance, Quarterly Business Review, Campaign Analysis, SEO, Paid Media, Social Media, or Email Marketing), a writing tone (Strategic, Data-Forward, Casual, or Executive Brief), the sections to include, and your client branding (logo, colours, name). Third, click Generate. Typically 2-3 minutes later (up to 6 minutes for large data sets) you can review the report online and download it as DOCX, PPTX, or PDF.

Question 4

How long does report generation take?

Accepted Answer

Typically 2-3 minutes per report, and large data sets up to 6 minutes. Multi-report batches process one report at a time, so total time scales linearly with the number of reports.

Question 5

What report types are available?

Accepted Answer

REPORTIFUL offers seven report types: Monthly Performance Report, Quarterly Business Review, Campaign Analysis, SEO Report, Paid Media Report, Social Media Report, and Email Marketing Report. Each type uses a section structure tuned for that audience. You can also override the section selection for any report type.

Question 6

Do I need to use a specific upload template?

Accepted Answer

No. REPORTIFUL works with any spreadsheet. Tested formats include exports from Looker Studio (renamed back to Data Studio in April 2026), Google Analytics 4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, Mailchimp, Hootsuite, Sprout Social, Salesforce Marketing Cloud, Databox and LINEヤフー広告 (the LINE and Yahoo! JAPAN ads platform, formerly Yahoo! JAPAN Ads and LINE Ads) - and manually-built spreadsheets. REPORTIFUL reads these platforms' exports including the Japanese column names of Google Ads, Meta, TikTok and LINEヤフー広告. As long as your file has identifiable headers and data rows, it works.

Question 7

What file formats can I upload?

Accepted Answer

REPORTIFUL supports XLSX, XLS, CSV, and TSV files. Files can have multiple sheets; on upload you will be prompted to either combine the tabs into one report or generate a separate report per tab. Up to 5 files (or 10 datasets) per session. We handle data in any language and both European (comma-decimal) and American (period-decimal) number formats. CSV and TSV files are read in UTF-8, UTF-16, Shift_JIS, EUC-JP and Windows-1252 (Western European); for any other text encoding, save the file as UTF-8 or XLSX.

Question 8

Is there a file size limit?

Accepted Answer

The standard limit is 500 rows and 100 columns per report (1 credit). If your file exceeds this you can choose to process the full file using additional credits, process only the first 500 rows and 100 columns for 1 credit, or upload a trimmed file. The absolute maximum is 100,000 rows, 1,000 columns, and 50 MB file size.

Question 9

What export formats are available?

Accepted Answer

Reports can be exported as PDF (print-ready with embedded charts), Microsoft Word (.docx), and Microsoft PowerPoint (.pptx). All exports include your branding and maintain professional formatting. DOCX and PPTX exports are fully editable - open them in Word or PowerPoint and adjust text, charts, or layout before sending to the client.

Question 10

Can I customise the reports?

Accepted Answer

Yes. You can customise the report type (Monthly Performance, QBR, Campaign Analysis, SEO, Paid Media, Social Media, Email Marketing), the writing tone (Strategic, Data-Forward, Casual, or Executive Brief), which sections to include (executive summary, key metrics, channel breakdown, insights, recommendations, and others), free-text additional context to guide the AI, and your client branding (logo, colours, company name). You can save any combination as a reusable template, so monthly recurring reports become a one-click job.

Question 11

Can I edit the generated DOCX or PPTX afterwards?

Accepted Answer

Yes. The exported DOCX and PPTX files are standard Microsoft Office documents - you can open them in Word, PowerPoint, Google Docs, Google Slides, Pages, or Keynote and edit any text, replace any chart, or adjust the layout before sending to the client. The PDF export is also editable in tools like Adobe Acrobat, but DOCX or PPTX is the more flexible route.

Question 12

Can I white-label the reports and remove REPORTIFUL branding?

Accepted Answer

Yes. The generated DOCX, PPTX, and PDF documents are white-label: they show your company or agency name and your logo, with no REPORTIFUL branding on any page. You set the logo, colours, and company name once per template; recurring reports inherit them automatically.

Question 13

Can I use REPORTIFUL for multiple clients?

Accepted Answer

Yes. Each report can be generated for a different client - just specify the client name, period, and upload the relevant data. You can save a reusable template per client so recurring monthly or quarterly reports take one click, with the client's branding (logo, colours, name) and section preferences carried over automatically.

Question 14

Can I use data in different languages?

Accepted Answer

Yes. REPORTIFUL processes data in any language - German, French, Spanish, Italian, Japanese, and many more - and correctly handles both European (comma-decimal) and American (period-decimal) number formats. CSV files saved by Excel on Japanese or Western European Windows (Shift_JIS, Windows-1252) are recognized automatically; no conversion is needed. Reports are written in English or Japanese, following the language of the site you use: reportiful.com for English, reportiful.com/ja for Japanese. Further report languages are on the roadmap.

Question 15

How accurate is the AI? Can I trust the numbers in the report?

Accepted Answer

All numerical aggregates - period totals, weighted averages, percentages, period-over-period changes - are computed in code from your source data, not by the AI. The AI receives the correct numbers as inputs and is instructed to use them verbatim in prose; it does not do arithmetic. This avoids the common 'AI got the math wrong' failure mode seen in other LLM-powered reporting tools. The text and interpretation are AI-written and should still be reviewed before sending to a client.

Question 16

How does REPORTIFUL generate the reports?

Accepted Answer

REPORTIFUL is an engine of multiple components in sequence. It includes, for example: First, a deterministic data engine parses your spreadsheet, classifies columns (dimensions, metrics, ratios), and pre-computes verified totals and weighted aggregates. Second, a marketing-specific knowledge base supplies report templates, KPI interpretation rules, and recommendation patterns developed by experienced marketers. Third, an AI writer composes the narrative - executive summary, insights, recommendations - using the verified numbers from step one and the structure from step two. Charts and final document formatting happen client-side in your browser. This separation is why the numbers in a REPORTIFUL report come from your actual data, the structure comes from marketing expertise, and only the writing is AI-assisted.

Question 17

What if the generated report contains errors?

Accepted Answer

Numerical errors should be rare because numbers come from your source data, not from the AI. Interpretation errors - misreading a trend, misclassifying a campaign, over-confident recommendations - are possible because the engine does not have the full context that you have. We recommend reviewing every report before sending to a client; that is true of any AI-assisted document. If you spot a systematic issue, please contact us at support@reportiful.com so we can investigate.

Question 18

How does the credit system work?

Accepted Answer

Each standard report costs 1 credit. You can buy credits in prepaid packs (they never expire) or take a monthly plan that includes credits every month (unused ones roll over for one month while the plan is active). For files above the standard limit, additional credits are charged proportionally; you always see the exact cost before generating.

Question 19

What does REPORTIFUL cost?

Accepted Answer

Pay per report: €29 for a single report, €199 for a 10-pack (€19.90 per report), €749 for a 50-pack (€14.98 per report); pack credits never expire. Monthly plans: Starter €69 for 5 reports, Agency €199 for 20, Scale €449 for 60, extra reports always at your plan rate. The first 3 reports on every new account are free. See the Pricing page for the latest details.

Question 20

How do monthly plans work?

Accepted Answer

A plan includes a number of reports each month and seats for your team (team invitations open in November 2026). Unused reports roll over for one month while the plan is active. If you need more, extra reports are billed at your plan's per-report rate with your next invoice - never more. Plans renew monthly and you can cancel anytime; the plan then runs to the end of the paid period, and its unused reports end with it. Pack credits are not affected.

Question 21

Can I switch between pay-per-report and a plan?

Accepted Answer

Yes. Pack credits you already own stay in your account and are used after your plan's included reports. You can start a plan from the Pricing page at any time and cancel it from Account Settings.

Question 22

Can I get a refund?

Accepted Answer

REPORTIFUL is offered exclusively to businesses (entrepreneurs within the meaning of section 14 of the German Civil Code), so the consumer right of withdrawal does not apply. We do refund unused credits at our reasonable discretion - for example, where the service has been substantially unavailable due to a problem on our side. Reports already generated cannot be refunded. To request a refund please contact us.

Question 23

Is my data secure?

Accepted Answer

Yes. Your raw data file is parsed entirely in your browser and never uploaded as a file. To generate the report, a sample of the parsed rows (up to 500) is sent via encrypted TLS to our backend for analysis. Our AI sub-processor does not use this input for model training and deletes it within 30 days. The generated report is saved to your Report History in our EU database (Ireland), protected by database-level row security so you can only access your own data. You can delete any individual report or your entire account at any time.

Question 24

What happens to my uploaded data?

Accepted Answer

The raw uploaded file (the XLSX or CSV) is parsed entirely in your browser and is not stored on our servers - only a sample of the parsed rows is transmitted for analysis, and our AI sub-processor deletes it within 30 days. What we do store on our database (Ireland, EU): your account, the generated reports so you can re-open them in your Report History, any saved templates, and a small amount of metadata (signup attribution, credit transactions). You can delete individual reports, individual templates, or your whole account at any time from the app.

Question 25

Does REPORTIFUL train AI models on my data?

Accepted Answer

No. Your input is never used to train any AI model. Our AI sub-processor keeps it only for its standard 30-day deletion window and does not train on it. We do not train any models of our own on customer data. Your reports and uploaded data exist only in your account and are deleted when you delete them.

Question 26

Are the reports marked as AI-generated?

Accepted Answer

Yes, deliberately. Every report carries a machine-readable marking in its file metadata, as required by Article 50(2) of the EU AI Act (Regulation (EU) 2024/1689), naming REPORTIFUL / Marketing Surfer GmbH as the system provider. Separately, our AI sub-processor embeds an imperceptible watermark into the text it generates - this is applied by the model itself and cannot be switched off by us or by you. Neither marking affects your rights or your branding: the report is yours, it opens with your name and your logo, and no REPORTIFUL branding is added. The marking indicates that the text is AI-assisted, not who owns it. And as always, the numbers come from your source data - only the narrative is AI-assisted. If your own client agreements require you to disclose AI assistance, this marking supports that.

Question 27

Where are my generated reports stored, and for how long?

Accepted Answer

Reports you generate are saved to your Report History in our database (region: Ireland, EU). They are kept for 180 days, after which they automatically expire. You can delete any individual report from the Report History panel, or delete your entire account at any time - the data is irreversibly erased within 30 days (the technical erasure window for replicas and rolling backups), except where retention is required by law (e.g., billing records under section 147 of the German Tax Code).

Question 28

Is REPORTIFUL GDPR compliant?

Accepted Answer

Yes. We are fully compliant with the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG). We minimise data collection, process data in-browser where possible, have Data Processing Agreements with all sub-processors, and provide full data subject rights (access, deletion, portability). Our service is offered exclusively to businesses.

Question 29

How does REPORTIFUL compare to Looker Studio, Databox, or other reporting tools?

Accepted Answer

REPORTIFUL and live-dashboard tools (Looker Studio / Data Studio, Databox, Whatagraph, Google Analytics 4) serve different jobs. Dashboards monitor performance continuously and live in the browser. REPORTIFUL produces a polished one-shot DOCX, PPTX, or PDF document for end-of-month client delivery, with executive summary, narrative, and recommendations. Most marketing teams use both. We publish detailed side-by-side comparisons at reportiful.com/best/marketing-reporting-tools and individual /vs/ pages for the major dashboard tools.

Question 30

How do I contact REPORTIFUL support?

Accepted Answer

You can reach us via the Contact form on reportiful.com or by emailing support@reportiful.com. We typically respond within one business day.

We write the narrative reportyour client actually reads

What is REPORTIFUL?

How does REPORTIFUL work?

How accurate is the AI? Can I trust the numbers in the report?

We write the narrative report
your client actually reads