BRUNMARK Inc. — Multi-Channel Campaign Performance Review
H1 2026 · Google Ads, Meta Ads, LinkedIn Ads, Email, Organic Search, Direct & Referral · Confidential
Executive summary
A strong, structurally healthy half
BRUNMARK Inc.'s H1 2026 multi-channel programme delivered $6.4M in revenue from $1.7M in paid spend — a blended 3.8× ROAS and 37,000 conversions at a $45.95 blended CPA. The portfolio is structurally healthy: Email is a breakout performer at 13.9× ROAS on just $101K spend, and the Japan market posted a standout 9.25% conversion rate despite modest scale.
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Key metrics
H1 2026 at a glance
Your brandLogo, colours & agency name are yours — branded MARLQUIST.
Channel breakdown
Where the spend went (paid channels)
Google Ads$648K2.96Ă— ROAS
Meta Ads$506K2.28Ă— ROAS
LinkedIn Ads$445K2.59Ă— ROAS
Email$101K13.9Ă— ROAS
Email punches far above its budget weight; the three big paid channels carry the volume but sit near the 2.3–3.0× blended line. Organic, Direct & Referral added $768K revenue at zero media cost.
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Recommendations
What to do next
1Reallocate 50–70% of Brazil spend ($100–140K) to Germany & Australia
On DE's 6.6× and AU's 4.9× ROAS, shifting ~$120K is projected to add ~$530–660K net incremental revenue versus Brazil's current contribution.
2Scale the Email programme
At 13.9× ROAS on $101K, Email is the most efficient channel and clearly under-invested — add lifecycle & nurture flows.
3Double down on the Webinar Series
Top-performing campaign at 5.9Ă— ROAS ($1.79M revenue / $306K spend); replicate the format across segments.
PrioritisedRecommendations are ranked by expected impact, with the reasoning shown.