REPORTIFUL vs DashThis: which one for your client reports?
DashThis is a marketing reporting and dashboard platform that turns 30+ connected data sources into automated, client-ready, white-labeled dashboards. REPORTIFUL writes the report your client and management actually reads, from an Excel or CSV export, as a branded Word, PowerPoint or PDF document. They serve different jobs, and most marketing teams use both.
The short answer
Use DashThis when…
You want a live dashboard for each client that refreshes automatically, shared by link or scheduled email, with your own colour themes, your own domain in the dashboard URL and no DashThis branding. DashThis AI Insights adds an automated analysis with four preset insights: summary, opportunities, wins and issues.
Use REPORTIFUL when…
You need a written client document - the monthly report or the Quarterly Business Review - with an executive summary, key metrics, channel breakdowns, insights and actionable recommendations, as a Word, PowerPoint or PDF file that shows your agency name and logo, with no REPORTIFUL branding on any page.
Side-by-side comparison
| DashThis | REPORTIFUL | |
|---|---|---|
| Primary output | Automated dashboards, shared by link or scheduled email; PDF export | Written report as Word (DOCX), PowerPoint (PPTX) or PDF |
| How data gets in | 30+ integrations, including Google Analytics 4, Google Ads, Meta, LinkedIn, TikTok, YouTube, Ahrefs and SEMrush; custom data via CSV | An Excel or CSV file exported from any tool (XLSX, XLS, CSV or TSV) |
| Written analysis | AI Insights: an automated analysis with four preset insights (summary, opportunities, wins, issues); AI Insights Pro is an add-on | Executive summary, insights and actionable recommendations; numerical aggregates are computed in code from your source data, not by the AI |
| Refresh | Data refreshes automatically | A polished one-shot document for end-of-month client delivery |
| Branding | No DashThis branding on white-labeled dashboards; custom colour themes and your own domain | Your company or agency name and logo, no REPORTIFUL branding on any page |
| Editing | Drag-and-drop dashboard editor and widget notes | DOCX and PPTX exports are fully editable in Word or PowerPoint |
| Pricing model | Plans built around dashboards and data sources, unlimited users, monthly or yearly billing; 14-day free trial | Each standard report costs 1 credit; the first 3 reports on every new account are free |
| Best for | Always-on client dashboards | End-of-month client deliverables; marketing agencies, freelancers and in-house marketing teams |
Where each one shines
DashThis
DashThis is built for automated client dashboards. You connect your marketing accounts, DashThis refreshes the data automatically, and users usually create one dashboard per client; every plan includes unlimited users.
Sharing is built in: dashboards go out by link or scheduled email, a scheduled email can include a PDF copy, and white-labeled dashboards carry no DashThis branding. AI Insights adds an automated analysis with four preset insights, and a connector lets Claude or ChatGPT read your dashboards.
Where it fits less well: a written client document in Word or PowerPoint. The AI Insights read-out is an automated analysis with four preset insights on the dashboard, and the dashboard or its PDF stays the deliverable.
REPORTIFUL
REPORTIFUL's strength is the written deliverable. Upload an Excel or CSV file exported from any tool, pick a report type, writing tone, sections to include, and your client branding, and typically 2-3 minutes later you can review the report online and download it as DOCX, PPTX, or PDF.
All numerical aggregates - period totals, weighted averages, percentages, period-over-period changes - are computed in code from your source data, not by the AI; only the writing is AI-assisted. DOCX and PPTX exports are fully editable, and the documents show your company or agency name and your logo, with no REPORTIFUL branding on any page.
Where it fits less well: continuous monitoring. Dashboards monitor performance continuously and live in the browser; REPORTIFUL produces a polished one-shot DOCX, PPTX, or PDF document for end-of-month client delivery.
How to use them together
- During the month: a DashThis dashboard for each client, refreshed automatically and shared by link.
- At month end: export the period's data from the platforms behind the dashboard - for example Google Analytics 4, Google Ads or Meta Ads Manager - as an Excel or CSV file and upload it to REPORTIFUL.
- For the client: send the written REPORTIFUL report and keep the dashboard link for anyone who wants the live numbers.
Common questions
Can REPORTIFUL connect to DashThis?
Not directly. REPORTIFUL works with an Excel or CSV file exported from any tool. Export the same period's data from the platforms behind your dashboard (for example Google Analytics 4, Google Ads or Meta Ads Manager) and upload it.
Does DashThis write reports with AI?
DashThis AI Insights adds an automated analysis to a dashboard with four preset insights - summary, opportunities, wins and issues - and AI Insights Pro is available as an add-on. REPORTIFUL writes the whole document: executive summary, insights and actionable recommendations, as Word, PowerPoint or PDF.
Which is cheaper?
It depends on what you need each month. DashThis plans are built around the number of dashboards and data sources, with unlimited users and a 14-day free trial. Each standard REPORTIFUL report costs 1 credit, and the first 3 reports on every new account are free. For a live dashboard per client, DashThis is the right spend; for written reports, compare the current price pages of both.
Try REPORTIFUL with last month's data
Upload the export you used for your last client report.
Typically 2-3 minutes later you can review the report online and download it as DOCX, PPTX, or PDF.
The first 3 reports on every new account are free.