REPORTIFUL vs Funnel (Funnel.io): which one for your marketing reports?
Funnel describes itself as a marketing data foundation: Funnel Data Hub connects and models all your marketing data from 600+ sources and sends it to the tools you use, from Data Studio to Google Sheets and BigQuery. REPORTIFUL writes the report your client and management actually reads, from an Excel or CSV export, as a branded Word, PowerPoint or PDF document. One prepares the data; the other writes the report.
The short answer
Use Funnel when…
You need one dependable source for all your marketing data: 600+ connectors, data sent to dashboards, spreadsheets, BI tools and warehouses, budgets and targets tracked against spend, and - with Funnel Measure, an add-on - marketing mix modeling, multi-touch attribution and incrementality testing.
Use REPORTIFUL when…
You need a written client document - the monthly report or the Quarterly Business Review - with an executive summary, key metrics, channel breakdowns, insights and actionable recommendations, as a Word, PowerPoint or PDF file that shows your agency name and logo, with no REPORTIFUL branding on any page.
Side-by-side comparison
| Funnel | REPORTIFUL | |
|---|---|---|
| What it is | A marketing data foundation: Funnel Data Hub connects and models marketing data | AI-powered marketing report generator |
| Primary output | Data in 47 destinations, including Data Studio, Google Sheets, Microsoft Excel and BigQuery, plus dashboards to build and share reports | Written report as Word (DOCX), PowerPoint (PPTX) or PDF |
| How data gets in | 600+ connectors; if a connector you need is missing, Funnel builds it | An Excel or CSV file exported from any tool (XLSX, XLS, CSV or TSV) |
| Written analysis | Funnel AI answers questions about your data; Funnel AI and MCP are included in every plan | Executive summary, insights and actionable recommendations; numerical aggregates are computed in code from your source data, not by the AI |
| Measurement | Funnel Measure (add-on): MMM, multi-touch attribution and incrementality testing | Not offered: REPORTIFUL writes the report from the data you upload |
| Sharing with clients | Portals to share dashboards with clients, with custom branding possible | Your company or agency name and logo, no REPORTIFUL branding on any page |
| Pricing model | Starter and Business plans priced per month and billed annually; capacity set in flexpoints | Each standard report costs 1 credit; the first 3 reports on every new account are free |
| Best for | Marketers, data teams and agencies that need one trusted data foundation | End-of-month client deliverables; marketing agencies, freelancers and in-house marketing teams |
Where each one shines
Funnel
Funnel's strength is the data foundation. Funnel helps marketers, data teams and agencies collect, clean and activate marketing data without the manual work, with 600+ connectors - and if a connector you need is missing, Funnel builds it. The data then goes where you work: Data Studio, Google Sheets and Microsoft Excel on every plan, and BigQuery on the Business and Enterprise plans.
Around the data sit dashboards to build and share reports, portals for clients, budgets and targets tracked against spend, Funnel AI for questions about your data, and Funnel Measure for marketing mix modeling, multi-touch attribution and incrementality testing.
Where it fits less well: the client document itself. Funnel's outputs are data, dashboards and answers; when the deliverable is a written report in Word or PowerPoint, that is a separate step.
REPORTIFUL
REPORTIFUL's strength is the written deliverable. Upload an Excel or CSV file exported from any tool, pick a report type, writing tone, sections to include, and your client branding, and typically 2-3 minutes later you can review the report online and download it as DOCX, PPTX, or PDF.
All numerical aggregates - period totals, weighted averages, percentages, period-over-period changes - are computed in code from your source data, not by the AI; only the writing is AI-assisted. DOCX and PPTX exports are fully editable, and the documents show your company or agency name and your logo, with no REPORTIFUL branding on any page.
Where it fits less well: continuous monitoring. Dashboards monitor performance continuously and live in the browser; REPORTIFUL produces a polished one-shot DOCX, PPTX, or PDF document for end-of-month client delivery.
How to use them together
- Data foundation: keep Funnel for the connectors, the clean data and the team dashboards.
- At month end: send the period's data to Google Sheets or Microsoft Excel - both destinations are available on every Funnel plan - and save it as an Excel or CSV file.
- For the client: upload that file to REPORTIFUL and send the written report.
Common questions
Can I use Funnel data in REPORTIFUL?
Yes. Send the data to Google Sheets or Microsoft Excel - both are destinations on every Funnel plan - and upload the file to REPORTIFUL as XLSX or CSV. As long as your file has identifiable headers and data rows, it works.
Does Funnel write client reports?
Funnel's outputs are your marketing data in the tools you use, dashboards to build and share reports, and answers from Funnel AI. REPORTIFUL writes the client document: executive summary, insights and actionable recommendations, as a branded Word, PowerPoint or PDF file. The two fit together: Funnel prepares the data, REPORTIFUL writes the report.
Which is cheaper?
They cost different things. Funnel's Starter and Business plans are priced per month and billed annually, with capacity set in flexpoints. Each standard REPORTIFUL report costs 1 credit, and the first 3 reports on every new account are free. If you already run Funnel, REPORTIFUL adds the written report; compare the current price pages of both.
Try REPORTIFUL with last month's data
Upload the export you used for your last client report.
Typically 2-3 minutes later you can review the report online and download it as DOCX, PPTX, or PDF.
The first 3 reports on every new account are free.