REPORTIFUL vs Supermetrics: which one for your marketing reports?
Supermetrics is a Marketing Intelligence Platform for agencies and brands: it connects your marketing data and brings it into the tools you use - Looker Studio, Google Sheets, Microsoft Excel, Power BI, its own Supermetrics Studio and AI tools such as Claude. REPORTIFUL writes the report your client and management actually reads, from an Excel or CSV export, as a branded Word, PowerPoint or PDF document. One moves the data; the other writes the report.
The short answer
Use Supermetrics when…
You build reports yourself in a spreadsheet, Looker Studio or a BI tool and want the marketing data to arrive there automatically, from as many data sources and accounts as your package allows - or you want to ask questions about it in Claude, ChatGPT or Copilot.
Use REPORTIFUL when…
You need a written client document - the monthly report or the Quarterly Business Review - with an executive summary, key metrics, channel breakdowns, insights and actionable recommendations, as a Word, PowerPoint or PDF file that shows your agency name and logo, with no REPORTIFUL branding on any page.
Side-by-side comparison
| Supermetrics | REPORTIFUL | |
|---|---|---|
| What it is | A Marketing Intelligence Platform to connect, manage, analyze and activate marketing data | AI-powered marketing report generator |
| Primary output | Your data in Looker Studio, Google Sheets, Microsoft Excel, Power BI or Supermetrics Studio; data warehouses such as BigQuery and Snowflake on Enterprise | Written report as Word (DOCX), PowerPoint (PPTX) or PDF |
| How data gets in | Connectors to your marketing platforms; packages set the number of data sources, accounts and users | An Excel or CSV file exported from any tool (XLSX, XLS, CSV or TSV) |
| Written analysis | Ask questions in natural language in Claude, ChatGPT or Copilot; monthly AI credits included in the packages | Executive summary, insights and actionable recommendations; numerical aggregates are computed in code from your source data, not by the AI |
| Refresh | Dashboards and reports that update from live data | A polished one-shot document for end-of-month client delivery |
| Pricing model | Starter, Growth and Enterprise packages, billed monthly or yearly; 14-day free trial, no credit card needed | Each standard report costs 1 credit; the first 3 reports on every new account are free |
| Best for | Teams that build their own reports in spreadsheets, Looker Studio or BI tools | End-of-month client deliverables; marketing agencies, freelancers and in-house marketing teams |
Where each one shines
Supermetrics
Supermetrics' strength is getting marketing data where you work. It connects your marketing platforms to Supermetrics Studio, Claude or your reporting tool, and you analyze performance in Supermetrics Studio, your spreadsheet, your BI tool or an AI chat platform. Even the Starter package includes three data sources of your choice and one core destination, such as Google Sheets or Looker Studio.
On top of the data, Supermetrics turns ad-hoc queries into dashboards and reports that update from live data, and in Claude you can ask questions in natural language to get insights and recommendations.
Where it fits less well: a fixed, written document that a client reads once. Supermetrics' dashboards and reports update from live data in the tool you use; when the deliverable is a written report in Word or PowerPoint, that is a different job.
REPORTIFUL
REPORTIFUL's strength is the written deliverable. Upload an Excel or CSV file exported from any tool, pick a report type, writing tone, sections to include, and your client branding, and typically 2-3 minutes later you can review the report online and download it as DOCX, PPTX, or PDF.
All numerical aggregates - period totals, weighted averages, percentages, period-over-period changes - are computed in code from your source data, not by the AI; only the writing is AI-assisted. DOCX and PPTX exports are fully editable, and the documents show your company or agency name and your logo, with no REPORTIFUL branding on any page.
Where it fits less well: continuous monitoring. Dashboards monitor performance continuously and live in the browser; REPORTIFUL produces a polished one-shot DOCX, PPTX, or PDF document for end-of-month client delivery.
How to use them together
- Data in: let Supermetrics pull each client's data into Google Sheets or Microsoft Excel - both are core destinations.
- At month end: save the period as an Excel or CSV file and upload it to REPORTIFUL.
- For the client: send the written report, and keep the live dashboard in Looker Studio or Supermetrics Studio for anyone who wants it.
Common questions
Can I use Supermetrics data in REPORTIFUL?
Yes. Pull the data into Google Sheets or Microsoft Excel with Supermetrics, save the period you report on as an Excel or CSV file, and upload it. REPORTIFUL supports XLSX, XLS, CSV, and TSV files, and as long as your file has identifiable headers and data rows, it works.
Does Supermetrics write client reports?
Supermetrics lets you ask questions in natural language in Claude, ChatGPT or Copilot and turns ad-hoc queries into dashboards and reports that update from live data. REPORTIFUL writes a finished client document: executive summary, insights and actionable recommendations, as a branded Word, PowerPoint or PDF file that you can still edit before sending.
Which is cheaper?
They cost different things. Supermetrics packages (Starter, Growth, Enterprise) are billed monthly or yearly and sized by data sources, accounts and users, with a 14-day free trial. Each standard REPORTIFUL report costs 1 credit, and the first 3 reports on every new account are free. If you already pay for Supermetrics, REPORTIFUL adds the written report; compare the current price pages of both.
Try REPORTIFUL with last month's data
Upload the export you used for your last client report.
Typically 2-3 minutes later you can review the report online and download it as DOCX, PPTX, or PDF.
The first 3 reports on every new account are free.